A new clinical guideline on diabetes is the first to focus on diabetes distress. The European Association for the Study of Diabetes thus recognizes the emotional burden of both type 1 and type 2 diabetes is an important part of diabetes care. While major advances in treatment and technology have transformed care, many people continue to face an emotional burden of managing the relentless demands of the disease. The guidelines affirm that emotional health matters equally as physical health for people with diabetes. For that reason the guidelines are written in plain language designed to be accessible to people living with diabetes as well as the wider public. The guidelines are published in the European diabetes journal, Diabetologia.